Here is a recent observation of a research conducted.
STEP 1. You see a post
STEP 2 You skim over it or sometimes go through the comment section
STEP 3 You read it if interesting
STEP 4 Your mindset changes
STEP 5 You tend to reason in line with the leading motion.
I advice that you have a mind of your own.
Don't always follow the crowd.
The exceptional people in the society decided to stand out and stand for something.
REMEMBER: If you don't stand for something, you will fall for anything.
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Thursday, 18 February 2016
Mr Pee APOLOGIZES
Peter-Paul-Okoye-P-Square-Instagram-September-2012-BellaNaija00
Following his 24 hours non-stop twitter rant, accusations and counter accusations, Peter Okoye of Psquare has just apologised.
It’s not clear if the apology is directed to his fans, his twin brother (Paul Okoye) or his elder brother and manager, Jude Okoye, but he says ‘I am so sorry for my actions’.
Following his 24 hours non-stop twitter rant, accusations and counter accusations, Peter Okoye of Psquare has just apologised.
It’s not clear if the apology is directed to his fans, his twin brother (Paul Okoye) or his elder brother and manager, Jude Okoye, but he says ‘I am so sorry for my actions’.
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SENSATIONAL BREADSELLER TURNED MODEL
IN just two weeks, she has soared above her painfully obscure background. Her fortunes have changed. From a bread seller on the streets of Lagos to a model. She is now set to mount the rostrum on February 20 at Transcorp Hilton, Abuja. As a motivational speaker, she will talk on the theme “ If we were the government .”
In local parlance, God has picked up and answered the call of Jumoke Orisaguma. Fast-rising afro-pop artiste and Orente crooner, Adekunle Gold, last December dropped a new song, titled Pick Up, which has become an instant hit and upstaged Korede Bello’s I Don Get Alert, Godwin. Pick Up, which is rendered in Yoruba, is a prayer asking for God’s blessings. Modeled after a telephone call, the musician in the song implores God to ‘pick up’ and answer his call.
Since Jumoke got her ‘pick up’, her life has never remained the same. The mother of two is now the face of online shopping brand, Payporte and Stanbic IBTC Bank. Jumoke is also the proud owner of a luxury apartment in Lagos. These days, people no longer pray for daily bread, they want to hit the streets to ‘sell’ the proverbial bread.
The latest model whose full first name, Olajumoke, is affectionately shortened to Jumoke has now joined popular on-air personalities, Toke Makinwa and former Big Brother Africa first runner-up, Tayo Faniran, as fellow brand ambassadors of Payporte.
Stanbic IBTC was also quick when it used her image in one of its adverts, which went viral on the Internet on Monday, cementing her place as a model to be reckoned with in the country.
Basking in the glow of her new fame, Jumoke is also enjoying massive media exposure locally and globally, the latest coming from international news network, Cable News Network (CNN.)
Her story has become an inspiration to all categories of people with little means of income, especially every tall, model-looking bread seller out there, hanging on the statement that someday luck might smile on them.
It’s a classic case of being in the right place at the right time. A young street seller oblivious to the scene ahead, her wares perched atop her head, photo-bombed a shoot and in that split second her life changed forever.
Originally a hairstylist from Osun State, she was struggling to make ends meet, and left her husband and two children in their home town to become a street vendor in Lagos. Renowned photographer, TY Bello, was behind the change in Jumoke’s fortunes.
TY Bello was photographing UK pop star, Tinie Tempah, when Jumoke walked into the shoot.
“She seemed a little confused,” said Bello. “Some people were asking her to walk past really quickly, others were asking her to stay, and she was just in limbo. I said ‘is it okay to take your photograph?’ And she nodded ok.”
A teary-eyed Jumoke said she never expected her fortunes to turn around like this. “I never expected that this could ever happen to me. My friends have told me they saw me on TV and they are really happy. My parents cannot believe their own child can become such a success. They are all so happy,” she said.
However, Ayo Shonaiya, a TV producer, lawyer and music talent agent, has expressed his fears for the former Agege bread seller. Sharing his opinion on his Facebook page yesterday, he noted that at the risk of sounding like a hater, he is genuinely nervous about the amazing story of Jumoke.
“This type of story gladdens everyone’s heart and serves as inspiration to millions of people, but I can’t help but look beyond the fairytale and feel a sense of apprehension at the same time. In my line of work, my job is to look where no one else is looking when it comes to negotiating contracts, maximising earning potential for talent, and pretty much protect such talent, and I pray to God there’s someone doing that for this girl.
“When I saw that this Olajumoke girl couldn’t even speak or read English, my first concern was she’s going to be bewildered by a lot of things, especially in the fashion and modeling world in Nigeria. The sudden fame and spotlight, even often times confuse ‘experienced’ talents. I really do hope and pray that, whatever happens to Olajumoke from now on, she is well protected. The fashion and modeling industry can be the worst place you wanna be when ‘they’ decide you’re no longer happening or trending, or worse, not useful anymore,” he stated.
Also, popular fashion designer and CEO of Ouch! Clothing, Uche Nnaji, has taken to Instagram to write an open letter to Nigerian banks as they struggle to use Jumoke as the face of their brands, to forget about the mad rush for her endorsement and rather help grow small businesses.
“I am still excited and happy that TY Bello allowed God use her to turn around the captivity (circumstance) of Olajumoke, but I am shocked at the sudden awareness by corporate bodies to jump on the bandwagon to celebrate her with all sorts of ‘gifts’ from apartments to endorsements, as if this act has or will take away all the other million Jumokes on our streets searching and waiting for their own TY Bello.
“The shocker for me is seeing a Nigerian bank rushing to make Olajumoke a brand ambassador when they would not move an inch to save a dying Nigerian. This action has further shown that most banks seldom grasp their role in growing the economy. Olajumoke is one individual, but a business or an idea the Nigerian bank supports or celebrate can become a new Facebook or Dangote, which would create jobs and feed families,” she wrote.
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Wednesday, 17 February 2016
HAIR STYLES FOR MEN?
When consumers want to master the latest hairstyle, they ask.
Even in the most routine moments, people try new things. With a touch, or just a word, our mobile devices can summon ideas that we may have never thought of. This is especially true when it comes to how we style our hair, a decision we make every single morning. While we used to stick with what we knew—perhaps a look from a magazine or a stylist's recommendation—now, the options are endless.
Take Mabel, who was standing in front of her bathroom mirror, smartphone in hand, thinking about how to style her hair. She wanted something that was versatile, on-trend and suitable for dry hair. A mobile search later, she landed on the wet-hair look and learned how to get it.
Many people now turn to smartphones in these I-want-that-look moments, as evidenced by search and video trends. Of all Google Search queries related to beauty, the majority are done on mobile. To see what consumers are looking for in these micro-moments, we analyzed the monthly volume of beauty-related Search queries from January 2013 to August 2015. The result is an in-depth look at three emerging trends—men's hair, braids, and bold hair colors. It's also a wake-up call, as we saw that many brands aren't reaching consumers in these moments of intent.
Men's hair: an untapped market
The market for men's hair care is rapidly expanding. In fact, 2015 is the first year that there has been more interest in men's hair than women's hair on Google (by around 6%).1 "It's like waking a sleeping giant," says Ellen Sideri, founder and CEO of the trend research agency ESP Trendlab. Not only is the industry bigger than it's ever been, but men are dream customers. "Men tend to have more brand loyalty than women, and are more likely to buy products that the barber recommends," says Rob McMillen, head barber at Blind Barber in New York.
What are consumers looking for today? The "man bun" has emerged as one of the most popular hairstyle searches over the last year. While Jared Leto and Leonardo DiCaprio were among the first celebrities to put the man bun in the spotlight, search volume puts Harry Styles as the celebrity most associated with the trend since October 2014. Thanks in part to Hollywood's and social media's embrace (see #manbunmonday), the man bun is everywhere. Now, lots of men are trying to to get the look themselves, turning to search as their stylist in I-want-to-do moments. Of all queries about the style, questions like "how to grow a man bun" and "how to tie a man bun" are most common.
Next up, the "comb-over." This style has been a steadily growing trend over the last few years, especially in California. Once associated with covering bald spots, today's version is more Don Draper than Donald Trump. "New high-end barber shops are re-popularizing traditional American looks from the '50s and '60s, but making them more high-end and personalized," says McMillen.
For both comb-overs and man buns, men are turning to the web to educate themselves. "Overall, guys are coming in with more of a general idea of what they want. They are doing more research than ever before," says McMillen. Much of that research is happening on smartphones. Looking at top men's hairstyle terms, 82% of searches were done on mobile in August 2015.2
In moments when they're struggling to style their hair, men are also looking to YouTube for advice. Videos about these styles tend to feature a large number of hair products; the top five how-to YouTube videos about man buns featured six products in aggregate. "Increasingly, consumers are looking to these platforms for dynamic content—from tutorials to reviews to videos," says Marie Gulin-Merle, CMO of L'Oreal USA.
Why should marketers care? When consumers reach out to learn—whether it's about "man buns," "comb-overs," or products for these styles—few brands capture the opportunity to be relevant in the moment. Only around 1% of searches for these terms has surfaced an ad.3 For marketers, there is a huge opportunity to be there for guys in their I-want-that-look moments.
Gulin-Merle adds that the best strategy for being there is all about creating great content for these digital platforms. She says, "No matter what the beauty movement is, we want to create relevant content that allows our consumers to continuously engage with products and be given an easy, seamless way to merge online and offline experiences."
Braids make a big comeback
As more men stock up on products, some women are paring down. Natural hair has been trending in recent years, and braids are back in a big way. Braids are the most prominent among top trending hairstyles for women, with "box braids" and "goddess braids" representing the biggest trends based on search volume. These braid trends are seasonal, and are most popular in the South
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