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Sunday, 24 April 2016

The Rich In Your Niche

When I ask business owners who their target market is, many tend to respond with "everyone". The translation is no one.

In their zeal to acquire as many customers as possible, many business owners try to serve the widest market possible.

This is a huge mistake.

By narrowing down their target market, many business owners fear that they will be missing out on potential customers.

Their reasoning is that if they go for the widest market possible, then they have a better chance of acquiring more customers.

This is a typical marketing newbie mistake.
What Is A Niche?

What You Need To Know About Bad Breath

An estimated 65% percent of Americans and Nigerians have bad breath, and together we spend more than $1 billion a year on over-the-counter products to combat it.

More than 40 million Americans report persistent bad breath, and about 90% of cases are caused by an oral problem rather than a systemic one.

Also known as halitosis, bad breath is an embarrassing and unpleasant problem, and many of the products sold to correct it are ineffective because they only mask the problem.